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Showing posts from February, 2011

Automation of sales process in SaaS (part 1)

Can the process of boarding new users in a SaaS application be automated? When deploying a big on-premise ERP or a customized CRM etc. one can surely expect that the system installation, parameterization and deployment will not be a matter of minutes! It will take consulting and the provision of other services before you can say that you have a truly operational system.

In my opinion, SaaS is (should be) trying to tackle this issue, too. It’s not just about a different delivery and charging method. It is also about the ease of use and the streamlined way of “doing things”. And part of “doing things” is the way the environment is boarding new users and giving them the initial working environment.

So, what are the challenges for a SaaS vendor who is trying to move towards an automated activation process? And is this “automation” a panacea that every vendor should pursue? (Don’t be hasty and answer “yes”, because there is a catch to that…!). Let’s have a look at those challenges:

First of a…