Showing posts from December, 2016
Growth hacking unfolds along two parallel lines. The first one is enabling rapid experimentation across marketing channels using new methods that are easy to implement and fast to pay-off (otherwise, they may be abandoned). The second one is engaging customers in several ways in order to keep them in close distance from the organizations sales “reality” and activity. For example, making sure that new products are instantly known in the customer base, interesting news are immediately propagated in the community etc. In this post I’d like to focus on the latter and discuss how a web-based ERP/CRM integrated solution can decisively assist customer engagement and community building. My intention is to show that SaaS business solutions do not just offer some “technology upgrade” in the organization or solely some cost benefit but can also play a significant role in the growth efforts of the organization.