Cloud providers cross-selling Services
In an older post ( http://tchristidis.blogspot.com/2010/10/saas-and-outsourcing-function.html ) I discussed how Outsourcers could join forces with Cloud Providers to offer better services to their customers and increase response to additional requirements. In that post, I was building a line of thought based on the premise that a) the Cloud provider (SaaS in my example) did not have enough expertise to pursuit the sales of additional services to a niche or vertical market and b) that the Outsourcer *should* be the one to lead the joint effort. That idea is still valid and we have seen some outsourcers do just that: Sell their services, accompanied by specific “best-of-breed” SaaS products. For example, Accounting Services advertising that they are doing the bookkeeping in well-known cloud accounting platforms etc. In this post – and since much time has passed since the article of 2010 – I will approach the same idea from a different angle: If a Cloud Provider is around for enou...