How does web-based ERP enable Growth Hackers in new ways
- Customers can be invited "in" the web platform, in order to complete business transactions, on-line. For example, to review a sales offer, approve it and therefore instantly ask the vendor (you) to execute the order. More examples like this can be found here: http://goo.gl/VKHQPe
- Enhance customer experience through Business Intelligence, offered to them (e.g. last year sales, types of goods, total value etc.).
- Send marketing messages - not through the usual marketing newsletter but through the B.I. mentioned above, offered on-line in your systems. Imagine, for example, that when your customers login your web-based platform to review the current status of orders, they are immediately popped-up with personalized messages regarding seasonal discounts, personalized proposals for cross-sales etc.
- Blend ERP transactions (e.g. invoice, sales quote etc.) with sales material (e.g. attach a brochure) and marketing actions (e.g. call-to-action inside an e-invoice message)