Collaboration in SaaS environments (part 2)
In this post we shall discuss what are the tools that will enable collaboration among these users; be them of similar business models or not. I believe that these tools and methodologies remain powerful, regardless of the mission of the SaaS application itself. It could be a heavy-duty ERP application or a low-end sales CRM tool. The essence of the user comments, questions and “agonies” is still the same.
In fact, as a SaaS ecosystem is developing I see this as a major advantage of the SaaS offering as a whole. And a real business opportunity for the SaaS vendors, since they could offer such services right “out-of-the-box” and attract more and more users in their platform. Especially in cases where new revenue is generated from hearsay: A happy SaaS customer could suggest the platform to a co-operator with the final objective of gaining something for himself, too: The leverage of collaboration tools that are inherent in the SaaS platform!
From the above it becomes evident that a SaaS business application ecosystem can evolve to becoming a “social network”. It will surely be focused in users of similar business models as you and also users in the same ecosystem as you. It will never reach the heights of facebook but this is not the intention, anyway. The intention is to enhance collaboration in that micro-world that constitutes you SaaS ecosystem.